Online marketing is one of the best ways to get your dental clinic noticed. When a person gets on a computer to find a local dentist, about 90 percent of the time, they are going to begin by using a search engine. If they are looking for a dental website to find the nearest clinic that accepts new dental patients, you will want to find a way for your office’s website to be at the top of the list. Many potential client’s click on a website and decide whether to explore it based on its user-friendliness. This first impression is important if you want to keep a client’s attention. For this reason, finding a professional to do your dental website design is highly beneficial for your clinic. It will also improve your search engine rank and visibility.
The best dental websites catch a viewer’s eye and provide relevant information about routine dental work, your dentists, and might even contain a video about the clinic. Before and after pictures would also allow a new patient to evaluate the quality of your work. Additionally, leaving a space for reviews could be a great way to attract potential clients. In order for users to see your website, you will need to get your site on the first page of results since most people do not look past the first page of a search engine query. New patient marketing systems such as LocalSearchforDentist.com help dental practices stand out among local competitors using search engine optimization (seo). Dental seo includes the use of organic links to attract users, which has proven 75 percent more effective than paid ads on search engines like Google.
Adding a link to a Facebook page is a method of social media marketing. Through this link, patients can “like” your page and leave comments about their experience at your dental clinic. These actions will show up on their friends’ newsfeeds and increase your practice’s visibility among other potential clients. You could also market by sending email deals out to your existing clients, which gives you about a $40 dollar return for every dollar you spend emailing. In any case, using social media, emailing, or new patient marketing systems to boost your visibility on search engines is a solid way to gain new clientele. Without it, your practice might be lost among the hundreds of other offices in your area.