The first customized postcards used domestically date back to the 1890s and in fact, it was in 1893 when the first ever souvenir postcard was printed in the US in order to advertise Chicago’s World Columbian Exposition. While in the 60s and 70s, customized postcards took on the purpose to be used to commemorate the grand opening of a new industrial park or roadway, you will find that today, both personal and business postcards have taken on entirely new roles and are being used in more creative ways than ever before. With the best marketing driven custom postcard printing companies at your disposal, you will be able to reach a larger amount of clients than you ever would have thought possible.
Today, you will find that customized postcards are used often for direct advertising campaigns and can play a very valuable role in order to recoup a reasonable ROI that can be measured through taking into account the customer response. Moreover, customized postcards and other direct mail campaigns can leave a deeper footprint within the mind of each customer as a survey that Millward Brown conducted was able to deduce. By embracing direct mail postcards for your business, you will have yet another way to get into the minds of potential customers and help them to remember you.
Even though there is a certain public perception that customized postcards and other direct mailers are actually an outdated form of marketing to customers because the truth is, even in the face of internet and mobile marketing, it is still quite formidable. If you are still unsure of how you can make such a campaign work, postcard printing companies can show you the way. Whether you need retail, healthcare, or real estate postcards, you will find professionals that can tailor a campaign to most any industry.
The most important thing for you to do is to seek out a stellar printing company that you can put your faith in. Once you do, you can get help with everything from design and layout to choosing colors and cardstock. This way, your cards will look amazing and professional when they go out to potential customers.
Once you begin measuring the response, you will see for yourself that direct mail is still as viable as ever. In fact, it could turn out to be every bit as important as internet marketing. The end result will be more customers and greater revenue.