Email and web searches as still far and away the most popular activities online. Easily over three quarters of all Internet activity begins with a web search. Given the data, email and searches are where online marketers spend much of their energy and focus.
But of the over one hundred thousand searches performed every minute, only 25% of them end up with a user clicking a paid ad on the search page. The overwhelming majority of searchers choose organic search results over sponsored ads. And over a third of those clicks are going to the top three results (18% to the top ranked result, 10% to the second, and 7% to the third).
So if paid ads are not providing the kind of ROI that advertisers need, what is the answer? If you think like a marketer, the answer is clear. You go where the people are.
Pay Per Click Continue reading “Pay Per Click Management How It Works”