Facebook is a tricky animal.
It can be a great platform for exposing news. But, sometimes, fake news crops up and everyone spends a day mourning a celebrity who is still alive.
And, I cannot say everyone experiences Facebook the same way, but when those “personalized” ads were on the right sidebar, for me, they were just kind of weird. One suggested that I purchase a Zelda shirt. I had “liked” the game on my profile, and that was normal enough. The others were warring amongst themselves. Some ads pressured me to get engaged and have a baby while others were really insistent, for whatever reason, that I look into rehab.
These “blips” may tempt you to write off Facebook as an advertising tool but, if you are smart, you will realize that that is a grave mistake. Why?
1. It Drives Sales
Social media firms report that advertisements or comments drive one out of five Facebook users to make a purchase.
2. Marketers Love It
In the past two years, the popularity of Facebook and Facebook marketing has soared among marketers. 83 percent now describe it as an “important” or “critical” marketing tool.
If you are using Facebook correctly, it will act as another platform to get your hours, photos, and address out there.
And, if you are really in the dark about how businesses use social media, there are always Facebook marketing companies and ecommerce website software companies to help you.
Have an employee who is always checking Facebook on his or her smartphone? Good.
Facebook recommends that businesses unfamiliar with Facebook marketing begin their efforts with one to two weekly posts. But, if you want to continue using Facebook to advertise your company, service, or product, you will need to devote a lot of time to your Facebook page. Spending too little time on company Facebook pages is actually one of the most common marketing mistakes.
So, get that Facebook crazed employee and put them in charge of maintaining the company Facebook site. That will keep you both happy.
Whether you enlist the help of an employee who almost knows too much about Facebook or utilize ecommerce website software, building and maintaining a Facebook is, as marketers say, “critical.”