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Archive for December 19th, 2012

Automotive Lifts and Their Use

Heavy duty lifts

Automotive lifts are necessary for mechanics, as they need to be able to work underneath a vehicle in order to repair it. There are many types of lifts available, from regular to heavy duty lifts of all sizes. Smaller, regular strength lifts are used for your everyday car and truck lifts, but there are also heavy duty truck lifts for big rigs and car carriers as well as other larger vehicles. There are also automotive lifts used for storage purposes, put into use by larger retailers or mechanics with limited space. Automotive lifts allow mechanics to shed some light on the work space and not be confined to the six inches between a car’s undercarriage and the ground.

As with any large piece of machinery, automotive lifts require consistent maintenance and vigilant safety training. If car and truck lifts are improperly installed, used, or maintained, a vehicle may fall and cause grave injury and monetary problems for the repair shop. To ensure proper training of employees, the owner should have an annual review of safety procedures and verify that technicians know the limitations of the automotive lift. Another precaution when using lifts is to not allow laypeople into the repair area, as they do not necessarily know all the risks associated with the operation of car and truck lifts. Proper installation necessitates concrete foundations to sustain the weight of the lift itself and the cars that it will hold.

Lifts should be certified by a governing body, such as the Automotive Lift Institute. A lift can only be certified if the owner has the proper paperwork, including schematic drawings, stress calculations, and evidence of user safety. It is prudent for someone looking to purchase a car and truck lift to verify that it uses quality materials and can be certified by the industry.

Direct mail marketing using postcards

Customized postcards

Although email has largely taken over written communication, people still cling to writing letters notes and even postcards. In fact, the first picture postcard dates back to 1940 by writer Theodore Hook. While businesses have consistently devoted more time and effort towards digital marketing, the benefits and effectiveness of traditional marketing strategies and techniques cannot be abandoned.

A popular and cost effective marketing tactic is to use customized postcards for direct mail marketing. These business postcards can be created for specific campaigns, including new product launches, special discount promotions, or invitations. If your business does not having the technical equipment to complete custom postcard printing, you can use an outsource company. Customized postcards if targeted and designed in a compelling way, they can be an effective source of new business.

Using direct mail postcards provides a tangible reminder to your clients about your business. Your customized postcards may sit on a desk for days, but as someone cleans through their things, they will see your postcard. The hope is that your message is compelling enough to prompt a response. The real estate business is an industry that uses customized postcards quite regularly. Whether it is just a message from your realtor or a postcard of a promising listing, real estate postcards are a popular form of marketing.


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