Did you know that, in 1981, the pocket folder was patented by Lawrence Dworkin? Today, it is difficult to imagine business without the pocket folder. Not only does it help keep information neat and organized, but it can also be used as a branding opportunity for businesses. Standard presentation folders are almost always pocket folders, since they allow participants to keep handouts and notes inside of the sleeves. If you are thinking about incorporating folders into your company branding, here are three things you should know about your choices.
1. Cheaper than You’d Think
Since custom folders look great, many people might assume that the only reason more people don’t invest in them is because they’re fairly expensive and not something many businesses can afford to invest in. In fact, you can often get beautiful, custom presentation folders for under $.75 cents each. And most of the time, they can be purchased in fairly small bulk packages.
2. Make a Powerful Impression
If you’re meeting with a prospective client or investor, a personalized folder that says something about the professionalism of your company can make a large visual impact. Rather than relying on a generic, plain folder, you are reiterating your importance and your dedication to creating a positive brand experience with everyone who encounters your company. Another important aspect of presentation folder designs is that they can be customized to include information on the inside as well. This can be useful for underscoring key points about your company that you want to make sure everyone walks away with.
3. Various Options Available
Sometimes the appeal to customized pocket folders is that they can be completely customized to your needs. For example, if you need to pass out sheets of paper that are longer than the standard American size, you can get a folder made of the same size. Other options include the type of coating. Aqueous coating is the finishing coat often used on folders, and it can come in either a matte, satin or gloss finish. Aqueous is good for preventing smearing and smudges. Laminate folders are another option. They are more expensive, but highly durable. Spot coating can also be used to make glossy words stand out on a matte background, for example.
Have you used custom folders? Great references here.